Google Review Response Examples and Templates
21 free, copy and paste templates for replying to Google reviews, sorted by star rating. Swap the bracketed parts for the customer name and a real detail, then post. For a fully custom reply in seconds, use the free AI generator.
5-star praise
For glowing reviews. React to the specific thing they loved, then add a warm forward look.
So glad [specific detail] stood out, [name]. That is exactly what our team works for, and we cannot wait to welcome you back.
This made our day, [name]. We will share your note with [team or person], who will be proud to read it. See you again soon.
Knowing that [specific detail] hit the mark means a lot, [name]. We will keep doing it just like that.
Reviews like yours keep our small team going, [name]. We are thrilled you had a great time and look forward to your next visit.
Love that you noticed [specific detail], [name]. It is something we genuinely care about, so this is great to hear.
4-star positive
For happy reviews with a small note. Credit what worked and show you heard the gap.
Really pleased you enjoyed [specific detail], [name]. We hear you on [small issue], and we are already looking at how to make it better.
Great to have you in, [name]. [Specific detail] is something we care about, and thanks for flagging [small issue] so we can improve.
Thanks for the honest note, [name]. Glad [specific detail] worked well, and we are taking [small issue] on board for next time.
Happy you had a good visit, [name]. We are working on [small issue] so the next one is even better.
3-star mixed
For balanced reviews. Credit the good part, own the gap, and name one concrete fix.
Thanks for being fair here, [name]. We are happy [good part] landed well, and you are right that [the issue] needs work. We are on it.
Honest feedback like this helps us get better, [name]. [Good part] is what we aim for, and we are fixing [the issue] so your next visit is smoother.
We appreciate the balanced review, [name]. Glad [good part] worked, and we are sorry [the issue] let it down. Changes are already underway.
You gave us a fair picture, [name]. The [good part] is our standard, and we are sorting out [the issue] now.
1 and 2-star negative
For unhappy customers. Own it plainly, skip excuses, and offer to make it right offline.
We are sorry, [name]. [The issue] is not the experience we want for anyone, and that is on us. Please reach out to [contact] so we can make it right.
This is not okay, and we own it, [name]. We are already looking into [the issue]. We would value the chance to fix this, so please contact us at [contact].
Thank you for telling us, [name], even though this was frustrating. We are sorry about [the issue] and we are taking steps so it does not happen again.
We hold ourselves to a higher standard than this, [name]. We are sorry [the issue] happened. Please get in touch at [contact] and we will put it right.
You are right to be upset, [name]. [The issue] should not have happened. We have changed [the fix], and we would love a chance to earn your trust back.
Rating only, no comment
For star-only reviews with no text. Stay short and gently invite detail.
Thanks for the rating, [name]. We would love to hear what we did well, or how we can do better next time.
We appreciate you taking a moment to rate us, [name]. If anything stood out, good or bad, let us know so we can keep improving.
Grateful for the rating, [name]. Come say hi on your next visit, we would love to hear your thoughts in person.
Make any template sound like you.
Three quick edits turn a template into a reply that reads like a real person on your team.
Use their name. Replace [name] with the reviewer's first name, woven mid-sentence, never as a greeting.
Name a real detail. Swap [specific detail] or [the issue] for something they actually mentioned, so it is clear you read it.
Keep it short. One or two sentences is plenty. Brevity reads as confidence.
Common questions about review replies.
How do I respond to a Google review?
Open your Google Business Profile, find the review under the Reviews tab, and select Reply. Paste a template from this page, swap the bracketed parts for the customer's name and a specific detail they mentioned, and publish. Keep it short and human.
What is a good response to a positive Google review?
React to the specific thing the customer praised, add one thing they did not say (what it means to your team, or what to try next time), and avoid generic thank-you openers. The 5-star templates above follow this pattern.
How do I respond to a negative Google review?
Own the problem plainly in the first sentence, do not make excuses or argue, and offer to make it right offline. Keep it calm and brief. The 1 and 2-star templates above are written exactly this way.
Should I personalize these templates?
Yes. A copy and paste reply that ignores what the customer actually said reads as a bot. Always replace the bracketed parts with the reviewer's name and a real detail from their review. That single change makes the reply feel human.
Can I generate a custom reply instead of using a template?
Yes. The free AI Google Review Reply Generator writes a unique reply for any review in seconds, grounded in your business and tone. Use templates as quick starting points and the generator when you want a tailored reply with no editing.
Stop copying and pasting. Reply automatically.
Responsly writes a custom reply for every review in your brand voice and can post for you, across all of your locations. Templates are a great start, automation is the finish.
Create a free accountOr try the free AI generator for a one-off reply.
