How we write and check our content.

Who writes our content

Our guides, reply examples and research pages are written by the Responsly Editorial Team: the people who build and support software that reads and answers Google reviews for local businesses every day. Each page names its author and reviewer and links to their profile.

We write about what we work with: how customers phrase reviews, which replies calm a situation and which inflame it, and what Google's own policies allow.

How we research

Platform facts (how to reply, how to report a review, what a policy allows) come from the platform's own help center, and we link to it. Statistics come from published research, and every figure links to the original source with the survey year.

We do not invent statistics, studies, quotes, customers or testimonials. If we cannot confirm a figure at its source, we leave it out.

About our example replies

Example reviews and replies are illustrative samples written by our team to show technique. They are not real customers' reviews, and they do not name real businesses or people.

Examples for healthcare, legal and other regulated industries follow a privacy-first rule: a public reply should never confirm that someone is a patient or client. Our examples are not legal advice; if a review raises a legal issue, speak to a qualified professional.

What we will never recommend

We never recommend buying reviews, offering incentives for reviews, review gating (only asking happy customers), posting reviews about your own business or competitors, or any tactic that breaks Google's policies or the FTC's rules on consumer reviews.

Independence and product mentions

Responsly sells software for managing Google reviews, and our pages mention it where it genuinely helps. We say clearly what it does not do; for example, it works with Google reviews only. Comparison pages acknowledge competitors' real strengths, and pricing is labeled with when we checked it.

Updates and corrections

Every page shows the date it was last updated. We review pages when a platform changes its rules, when new research is published, and at least once a year. We only change the date when the content materially changes.

Found an error? Email us or use the contact page and we will check it and correct the page.