Get your Google review link in two minutes.

What a Google review link actually is

A Google review link is a URL that skips the search, skips the map pin and drops your customer straight onto the star picker for your business. Without it, a customer who wants to help has to search your name, hope the right listing appears, scroll to the reviews tab and find the button. Each extra tap loses people. With it, they tap once and start typing.

Google currently generates a short link for you (it usually looks like g.page/r/... followed by a code and /review). Older guides describe a longer search.google.com/local/writereview?placeid= address built from your Place ID. Both open the same form. The short one is easier to paste into a text message; the long one is handy when you need to build links for many locations from a spreadsheet.

Method 1: Copy it from your Business Profile (recommended)

This is the route Google documents in its own help center, and the one we use whenever we set up a new location. You need to be an owner or manager on the profile.

1. 1

   Sign in with the right Google account

   Use the account that owns or manages the Business Profile. If you manage several businesses, double-check the name in the top corner before you go further, because the link you copy belongs to whichever profile is open.

2. 2

   Open your profile

   Go to business.google.com and pick the location. You can also search your exact business name on Google while signed in; the management panel shows up above the normal results.

3. 3

   Choose Read reviews, then Get more reviews

   In the reviews area, select Get more reviews. A share card appears with your short review link and, on a computer, a QR code.

4. 4

   Copy the link

   Select the copy icon. Paste it somewhere safe straight away, such as a notes file or your email signature draft, so you are not repeating this every time.

5. 5

   Test it before you share it

   Open the link in a private or incognito window and on your phone. It should show your business name and the star picker. If it shows a different listing or an error, see the troubleshooting section below.

The labels in Google's interface move around from time to time. If you do not see Get more reviews, look for a button called Ask for reviews or a share icon in the reviews panel; it is the same feature. Google's own walkthrough is on the Create a Google link or QR code to request reviews help page.

Method 2: Build the link from your Place ID

Every listing on Google Maps has a Place ID, a long string such as ChIJ.... If you know it, you can build a review URL without logging in to the Business Profile at all. This is useful for agencies setting up links before access is granted, or for franchise teams producing links for forty locations at once.

1. Open Google's Place ID Finder and type your business name into the map search box.
2. Pick the correct pin. Check the address carefully if you have nearby branches or a similarly named competitor.
3. Copy the Place ID shown in the info window.
4. Add it to the end of this address: https://search.google.com/local/writereview?placeid= followed by your ID.

Our free Google review link generator does these steps for you: search for the business, confirm the right pin, and copy a ready-made link and QR code.

Method 3: Find it from Google Search or the Maps app

Owners who manage their profile from a phone usually never visit business.google.com. In that case, search your business name in the Google app or open Google Maps, make sure you are signed in as a manager, and open the management view of your listing. In recent versions it sits under a reviews or customers area with an option to share a review link.

Two cautions from experience. First, the mobile view can share the link but Google says the downloadable review QR code is only generated in a computer browser. Second, the Maps app occasionally opens the public listing instead of the management view if you are signed in to a different account on the phone. If the button you expect is missing, switch accounts before assuming the feature has moved.

When the review link does not work

Most broken links we see come down to one of six causes. Work through them in order.

One problem worth calling out separately: if your business has two listings (an old address and a new one, for example), reviews collected through the wrong link go to the wrong place and do not move later. Fix duplicates before you start a review push.

Where to put your review link

Google's own suggestions are receipts, thank-you emails, the end of a chat conversation and a printed QR code in your store. In practice, the places that produce the most reviews are the ones closest to the moment the customer felt good about you.

• The follow-up message after a job or appointment. One sentence, one link, sent the same day.
• Email signatures for staff who handle customer conversations every day.
• Printed receipts and invoices with a short line: "Tell others how we did" plus the URL or a review QR code.
• Your website's contact or thank-you page, so people who just booked or paid see it.
• Packaging inserts for businesses that deliver or ship.

For wording, timing and templates, read our guide on how to ask customers for Google reviews. Responsly does not send review requests for you; it handles the other half of the job, replying to the reviews that come in.

After the reviews start coming in

A good link usually lifts review volume within a couple of weeks, and that is the point where many owners fall behind on replies. Unanswered reviews read as silence to the next customer, especially the critical ones. Google itself says helpful replies can make your business stand out on its local ranking tips page.

Responsly connects to your Business Profile through Google's official API and drafts a reply to every new review in your brand voice. You can approve each one, or auto-reply to the ratings you choose and keep 1 and 2-star reviews for a personal answer. If you are replying by hand, our reply guide covers the mechanics.